The Problem

Most Companies Struggle to Bridge the Commercialization Gap

Getting from ideas to validated business opportunities is hard! There is a cycle of issues affecting time, quality, and value of new projects:

  • High uncertainty around market need, financials, solution
  • Perceived risk from different perspectives that need to support execution
  • Stakeholder alignment is either time-consuming or incomplete, leading to severe quality issues
  • Building the appropriate context to help the idea succeed takes too much time
  • Teams don’t have visibility into context and don’t know how to develop it
  • Leadership doesn’t have quality information to make portfolio decisions, leading to general risk-averseness

Commercialization Gap in the Innovation Lifecycle

The Innovation Lifecycle

Harmonized Streams

Create interdepartmental visibility and scientifically validate assumptions.

SEE OUR APPROACH